This collaborative project focused on developing the visual identity for P.I.V.O.T., a new initiative from Virginia State University’s Information Technology Services (ITS). I created the primary logo and logo variations to represent the initiative’s core pillars—People, Information, Value, Optimization, and Transformation—supported by Automation, Innovation, and Elevation (AIE).

The branding introduced ITS’s refreshed vision to the campus community, aligning with the department’s mission to empower faculty, elevate the student experience, and streamline university operations through innovative technology. The final deliverables included the logo system, digital assets for the initiative’s launch, and print collateral for the P.I.V.O.T. Night event.