FRESH & FLY

For the annual Fresh & Fly: Hip Hop History Month showcase at Virginia State University, I created a cohesive promotional campaign for the Art and Design Department. The branding captured the energy of hip-hop culture through bold typography, vibrant colors, and urban-inspired graphics. Deliverables included a call for submissions poster, postcards, flyers, social media ads, and a banner. The unified design system strengthened event visibility and celebrated the creative spirit of the Fresh & Fly theme.